Our Story


Thom Whiddett and Luke Sweeney - Our Story

Our journey

The story of Thom Sweeney is about more than one person.

Thom Whiddett was an apprentice cutter at Timothy Everest, where Luke Sweeney headed up the made to measure business. In 2006, the duo decided to intertwine their fates - and names.

The pair initially set up “shop” in a room in London’s Mayfair, where they took private orders. The first Thom Sweeney store proper opened in 2009, on the site of a former art gallery on nearby Weighhouse Street. Ready-to-wear launched in 2013, with e-tailer Mr Porter as exclusive partner; a second physical store, on Bruton Place, followed in 2014.

Today, the name Thom Sweeney is internationally recognised. Our ready-to-wear is stocked in the most discerning retailers around the world, while our bespoke tailors travel far beyond Mayfair’s confines to cities such as New York, Stockholm and Geneva.

Our philosophy

Whether bespoke, made-to-measure or ready-to-wear, the process starts with a conversation. We’ll listen to your needs and give you a drink before offering our expertise.

Like our stores and approach, the Thom Sweeney cut is simultaneously relaxed yet polished. The soft, Italianate shoulder feels natural, comfortable and relevant; at the same time, the chest is canvassed for structure and the waist nipped in flatteringly, as is the British custom. In short, the best of both worlds.

While our cut is perhaps contemporary by traditional standards, Thom Sweeney is not a designer brand, although some very fashionable people wear it. Thom Sweeney is timeless style with a modern sensibility; we make garments to last years, not seasons.

The same is true of our business. To help produce our bespoke garments - and the next generation of craftspeople - Thom Sweeney recruits apprentices from Newham College to learn from our master tailors. We are proud to be the scheme’s biggest employers.

Because ultimately, Thom Sweeney is much more than just two people.